From the Archives: Luxury and the Flagship Store
The 2011 opening of the Louis Vuitton flagship store on Bond Street in London is symptomatic of a trend among fashion houses to establish a more permanent presence in influential cities around the world. Now a model that seems half brand marketing and half conceptual art, the idea of a “flagship” or large scale atelier has evolved significantly since the foundation of the first luxury fashion...
From the Archives: The Story of Fashion Week
Since the inception of New York Fashion Week (NYFW) in 1943, semi-annual fashion weeks have come to be the seminal events of the fashion calendar. Indeed, fashion weeks are the place where brands and fashion houses officially unveil their latest collections to the world, both to the magazine and press crowds but also to fellow designers and cultivated consumers. However, the concept of a...
The Luxury Brand Narrative
Shoe by Kerrie Luft (Source: Vogue.co.uk) What is a luxury brand narrative? Is a luxury company under more pressure than, say, a fashion retailer to project a certain image, tone, or feeling in the mind of consumers? It is my job to help clients find creative and engaging ways to get consumers interested in their brand and its products. No matter what the project, the bottom-line is always:...
Fed Up with "Digital" Already?
In the fashion and luxury marketing worlds, the terms “digital” and even “social media” are fast becoming overused as they become integrated into how we do business and go about our daily lives. Marketing, communications, and PR function off the same diligent strategizing, networking, and writing that has kept these professions going for decades. So, while digital...
The Brains of Beauty
Growing up, many of us subscribe to the notion that you have to choose between being pretty and being smart. While we are constantly reminded that it is what’s on the inside that counts, this unfortunately is not always true. Yet, there is a fundamental intelligence and value to fashion, which can reveal deeper truths about ourselves and what we believe. Fashion makes a business out of...
The Things That Inspire Us
In the collection of the Bodleian Library in Oxford, England, there is a guitar that once belonged to Jane Williams. The guitar was a present from Percy Bysshe Shelley, a close friend of Jane’s husband Edward, who drowned along with the poet shortly thereafter in July of 1822. Shelley, who had many erotic and perhaps unconsummated affairs with women who were not his wife, gave Jane the guitar...