CV

Overview

Possess over 15 years of experience in content strategy, writing and editing, brand strategy, editorial direction, content marketing, and social media strategy for the fashion, luxury, beauty, and lifestyle industries.
Serve as strategy director for a boutique management consultancy, leading cross-practice content strategies, working closely with front and back end CMS, content production, creative, product, search, editorial, brand, marketing, UX/UI, and other teams.
PhD in English from the University of Cambridge and an extensive portfolio of publications, including a published academic book.

LOGICAL DESIGN SOLUTIONS, Oct 2021–present
Sr Content Strategist, Content Lead

Function as lead content strategist for Fortune-500 and enterprise clients
Manage content strategy work from discovery to instantiation and implementation, including overarching strategy, methodology, content analysis, content architecture, content design, governance, and content operations planning.

GARTNER, INC, July 2019–Oct 2021
Director, Research Content Strategy

Managed multimedia content strategy for a global research firm, focused on creating a unified corporate video strategy, developing and implementing cross-product methodologies, process and organizational design around video, and taxonomy, information architecture, and content modeling
Served as lead for multilingual and quantitative data content strategy, managing product content migra- tions and creating unified workflows, processes, and other methodologies for foreign language content and interactive data products

BOOZ ALLEN HAMILTON, Sep 2016–July 2019
Sr Content Strategist, Project Lead

Serve as content lead for multiple government-sector projects, managing content strategy project work, including: website and enterprise content audits, content-focused user research, stakeholder alignment, editorial guidelines, taxonomy and content modeling, and process and organizational design
Manage the work of three to four content analysts and lead content strategy and development efforts, including: daily and ongoing project workflow, delivering client focused workshops, managing daily client communications, and designing and implementing short- and long-term goals and strategic initiatives

GLASS MAGAZINE, Sep 2012–present
Fashion Features Editor, Jan 2017–present
Fashion Editor, Sep 2012–Dec 2016

Commission and author feature articles for quarterly luxury magazine, including investigative topics and designer and celebrity interviews for major luxury and fashion brands, such as Dior, Tiffany & Co, Boucheron, Bulgari, Bottega Veneta, etc
Represent Glass at industry events, including international fashion weeks, and maintain consistent communications with brands, designers, PRs, and other representatives

FREELANCE, Apr 2010–present
Brand/Content Strategist, Marketing Consultant, Lecturer

Work as a brand/content strategy consultant for international brands and designers, helping brands create, document, and refine brand/content strategies tailored to their audiences and resources. This work includes: brand voice, vision, and naming; editorial management; and content development and documentation, including website, product marketing, blog, social media, print and digital marketing, and editorial and visual style guides
Serve as a digital marketing consultant, focused on: cross-platform marketing strategy, working with stakeholders to set and track key performance indicators across paid, earned, and owned media with attention to search, social media, email, affiliates, and display; and using CRM tools and data to target and retain customers, with attention to customer experience, UX, and personalization. Past clients include: the British Fashion Council, Okhtein, Capitol File, Ocean Drive, Modern Luxury Interiors, Cadillac, Aventura Mall, and the Royal Opera House London

ENTERPRISE KNOWLEDGE LLC, Apr 2015–Mar 2016
Director, Brand and Content Strategy

Led all aspects of delivery on content strategy, branding, and content management consulting efforts for a variety of Federal government and Fortune 500 clients
Conducted workshops, seminars, and client engagements related to brand and content strategy, with particular attention to issues of brand DNA, digital marketing strategy, content strategy, information architecture, usability, user-centered design, writing for the web, and social media strategy

QUILLIN CONSULTING, LLC, Apr 2010–Jan 2014
Managing Director

Led a team of creative consultants, including writers, editors, and graphic designers, to produce tailored content, research and strategy for the public and private sectors
Worked directly with high profile clients like Burberry, Young British Designers, Pearson, and McGraw-Hill Education on custom print and digital content projects and brand strategy initiatives

AMERICAN INSTITUTES FOR RESEARCH, Jan 2006–Mar 2010
Editorial Manager

Functioned as editorial manager for three major state-level educational projects
Managed teams of content experts, editors, and freelance writers; monitored budget and other project management tasks; and liaised with clients, vendors, and colleagues

WASHINGTON NATIONAL OPERA
Marketing Consultant, Sep 2007–May 2011
Communications Manager, September 2003–January 2006

Served as editor, content manager and copy editor for a portfolio of cross-platform products, including print magazine, performance programs, website, e-newsletters, and other company materials from bid to print
Coordinated on a daily basis with local and international arts, cultural and diplomatic community, establishing deep connections with artists, agents, and other media representatives

UNIVERSITY OF CAMBRIDGE, Faculty of English Literature, Oct 2002–Apr 2003
Instructor

PhD in English Literature and Music, UNIVERSITY OF CAMBRIDGE, Sep 1999–Dec 2005

Thesis: Shelley and the Musico-Poetics of Romanticism (Published by Ashgate, 2012)

MA (Highest Distinction) in English Literature, McGILL UNIVERSITY, Sep 1998–Aug 1999

BA in English and French, UNIVERSITY OF MICHIGAN, ANN ARBOR, Sep 1993–Dec 1997

Visiting student in French Literature, UNIVERSITÉ d’AIX-MARSEILLE II, Sep 1996–Jun 1997

French (fluent), Italian (intermediate), German (basic)

Windows, macOS, Microsoft Office, LATEX, CMS (Drupal, Percussion, Wordpress, Joomla), HTML, SEO/SEM, UX/UI, SQL, and Adobe Creative Suite