digital strategy — Portfolio

Narrative Marketing: Storytelling Techniques for Fashion and Luxury Brands

Over 12 years ago, the British lingerie company Agent Provocateur launched a lavish e-mail marketing campaign with four short films entitled “The Dreams of Miss X,” featuring Kate Moss. The campaign promised to be a new concept for e-mail marketing, drawing in viewers (and thus potential buyers) with a more cinematic feel to the online retail experience.

Fashion, BusinessJessica QuillinJune 13, 2019fashion, video marketing, OTT, marketing, digital strategy, narrative marketing, storytelling, content strategy, content marketing, Agent Provocateur, luxuryComment

Why Fashion Needs Content Strategy

I am a Content Strategist. When I say this to people who work in fashion, I often get a quizzical look. In the tech sector of my day job, content strategy is an active community of practitioners. In the fashion world of my consulting life, content strategy barely exists, save a few content marketers here and there who may borrow some of its techniques.

Fashion, BusinessJessica QuillinJune 13, 2019content strategy, fashion, marketing, branding, brand strategy, luxury, digital strategy, digital marketingComment